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January 19 2013


Submitting Google Reconsideration Requests: The Lowdown

Most savvy webmasters know that submitting a proper reconsideration request to Google is no walk in the park. Google’s manual penalties are an area fraught with misinformation and veiled with secrecy, and SEO experts have a rainbow of opinions about the best way to get the job done.

Luckily, we can now put many of the myths to bed once and for all. Matt Cutts just released another of his infamous Webmaster Help videos on YouTube, and this time, he focused squarely on the ingredients necessary to craft a winning reconsideration request. Now, webmasters can submit their requests with greater confidence that they’ll win approval, and possibly see their sites restored to their former glory in the SERPs. Let’s dive right into what Matt covered in the video and get down to the nuts and bolts of how you can best make his advice work for you. 



Source : http://www.seo-news.com/submitting-google-reconsideration-requests-the-lowdown/


Is Google Calling? Or is Someone Else!

Recently our company was approached by one of our clients who held in his hand a printout of a form letter he had been spammed with that read as follows,

“Hi, I recently visited your website, “www.abc123xyz.com,” during a routine survey of sites which may be capable of higher search engine performance through Search Engine Optimization (SEO).

Efficient SEO brings an increase in online sales or leads. I hope this information may be of use to you, if not then I apologize for any inconvenience caused. So, here’s a summary of my findings on your site:

- Your Google Page rank is 0/10
- You have 0/10 back-links
- Your website has 0/15 pages indexed

I’m going somewhere with all this… I wanted to do my homework and research your website because I want to show you that I have applied some research to your website before contacting you with my proposal. We are in the business of offering 3 benefits for your website:



Source : http://www.seo-news.com/is-google-calling-or-is-someone-else/

November 25 2012


SEO for Siri...

It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.

The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling.

SeoCompany21 : http://www.seocompany21.com/ppc-campaign-management/


SEO still matters!

More and more people are beginning to understand the importance of a domain name. Parents are buying the “.com” version of their child’s name when he/she is born, people are buying domain names that sound important (and maybe worth some money), and others are buying domains in the hopes of creating something profitable. Whatever the reason, it seems as though everyone has a domain on their hands. The only problem: Not everyone knows how to use it.

Of course a domain name can sit there for no reason other than to hopefully sell it or use it in the future, but it’s best to gain a little bit of authority in your spare time. The biggest reason is, of course, because it’s worth more if it’s already been started. The best way to make this happen is through SEO.

Rest of the article...


Asking yourself when optimizing content

A client asked me the other day why we were optimizing his software for Los Angeles, when he’s located in Raleigh, NC. In explaining the reason to him, I realized that a basic guideline for optimizing pages is long overdue. I’ve developed the following flow chart and explanation in response.

Theming Content

The first question you need to ask yourself when optimizing a page is, What is the Page About?

If you can’t answer this or your answer is a keyword, then maybe you shouldn’t be building the page. Seriously. You need the page to be about something in order for it to have value on your website.

In the case of my client, the page was about a conference in Los Angeles where the company was going to exhibit. It’s starting to make sense now, isn’t it? Specifically, the page was about a single type of software it sells. Let’s call it Software A.


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